How the Co-Founder of 9/11 Day Learned to Trust His Gut

Keynote speech by Jay Winuk delivered at the National Press Club in Washington, DC, at the PR News CSR & Nonprofit Awards event: "I’ve seen too many well-intentioned nonprofits either stall or fail because they did not do the marketing, did not have the fiscal acumen, did not staff properly, or did not do the sustained research to take a good idea, and optimize and mechanize it for the future to ensure success," he said.